CITY Models launches Fabulous Over 40 video to promote beauty “outside the box”

Halifax, Dec. 1, 2021 - City Models & Talent Management, the Halifax-based agency representing models, actors and social media influencers in Atlantic Canada, is celebrating the diversity of beauty with a new video called Fabulous Over 40.

The agency has produced the video as part of an initiative to broaden the definition of beauty. As an example of beauty “outside the box,” the video features women over the age of 40 to show that beauty does not have to be limited by “Instagram standards” of youthful models and social media influencers.

The women in the video discuss their years of experience on the fashion runway, in commercials, in film and more recently in social media influencing.

“Beauty is not limited by age, size or colour of skin,” said Cheryl Chafe, Director of City Models and head of talent management. “In fact, beauty is enhanced by diversity.”

She said the agency is promoting more diversity in its pool of actors, models and social media influencers. This means attracting talent from different age groups, cultural background and size profiles.

Chafe said commercial clients are looking for talent from diverse backgrounds and in different age groups.

She said the Fabulous Over 40 project was launched to redefine the notion of beauty and to represent it on the runway, on screen and in the social influencing space.

This is the first video in a series which will promote the diversity of beauty.